Polish Delegation Visits Knowledge University to Discuss AI\'s Impact on Marketing

Erbil, Kurdistan Region

In a significant step towards fostering international collaboration and academic discourse, the College of Administrative and Financial Sciences at Knowledge University hosted a Polish delegation for a special lecture on the topic of "Artificial Intelligence and its Impact on Marketing". The event took place in the presence of Asst. Prof. Nazima Ahmad, the Dean of the College, alongside of the college members and students. The delegation, comprising experts in artificial intelligence and its applications in business, shed light on the transformative role of AI in reshaping marketing strategies and consumer engagement.

The lecture provided valuable insights into how AI-powered tools such as predictive analytics, personalized marketing, and automation are revolutionizing traditional marketing practices. It also highlighted emerging trends and challenges, offering practical perspectives for students and faculty eager to explore the intersection of technology and business. The session concluded with an interactive Q&A segment, where attendees engaged with the speakers to delve deeper into the implications of AI in marketing, sparking discussions on its ethical considerations and future potential.

This visit marks another milestone in Knowledge University’s efforts to build global academic partnerships and expose its community to cutting-edge developments in the field.