The Impact of Artificial Intelligence on Re-engineeringAdministrative and Marketing Processes in Private Sector Companies

Abstract
Abstract:Artificial Intelligence (AI) has become one of the most influentialtechnological innovations affecting organizational structures,administrative systems, and marketing strategies across private sectorcompanies. The study employed a qualitative research design using semi-structured interviews with 15 participants selected purposively fromdifferent private sector organizations. Data were analyzed using NVivoqualitative data analysis software through thematic coding. The findingsrevealed that AI significantly improved administrative efficiency,decision-making processes, customer engagement, marketingpersonalization, and operational automation. Thematic analysis identifiedseveral major themes including operational efficiency, digitaltransformation, employee adaptation challenges, customer behavioranalysis, predictive marketing, and organizational competitiveness.Organizations that strategically integrate AI technologies into theiroperations are more likely to achieve long-term operational flexibility andmarket responsiveness.Keywords: Artificial Intelligence, Administrative Re-engineering,Marketing Processes, NVivo Analysis, Qualitative Research, PrivateSector Companies, Digital Transformation (1) (PDF) The Impact of Artificial Intelligence on Re-engineering Administrative and Marketing Processes in Private Sector Companies. Available from: https://www.researchgate.net/publication/404939110_The_Impact_of_Artificial_Intelligence_on_Re-engineering_Administrative_and_Marketing_Processes_in_Private_Sector_Companies [accessed Jun 17 2026].

Author
azad salih nader

DOI
DOI: 10.58840/zmeyq887

ISSN
SSN: 2817-1756

Publish Date: 2026-05-05