Accession Number: KNUBM576
Title: Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises ~ Volume 15 (Advances in Business Marketing & Purchasing)
Author: Mark S. Glynn
Year : 2009
Subject: Business & Management
ISBN/EISBN: 9781848556706, 1848556705
Medium: Electronic
URL:
Availability: yes
